The problem
Inbound leads wait hours for a first touch; reps triage manually and the CRM fills with half-typed notes. Speed-to-lead predicts conversion, and it’s the thing nobody staffs.
The system
A qualification agent that parses each inbound (form, email, chat), enriches from public sources, scores against your actual ICP definition, drafts a personalized first reply for rep approval, and logs structured fields to the CRM — with clear rules for what it may never send alone.
How it's built
- Intake across forms/email/chat; dedupe against existing CRM records
- Enrichment + ICP scoring with explainable criteria, tuned on your closed-won history
- Draft-first outreach: human approval until acceptance rates earn autonomy
- Full CRM writeback — the system of record stays the system of record
Delivery
Sprint replays last quarter’s inbound and shows scoring accuracy against what actually closed; Build goes live on one channel.
What to expect
- First-touch time drops from hours to minutes
- Reps spend time on qualified conversations, not triage
- CRM hygiene improves as a side effect, not a mandate